Whose Media? Our Media! Strategic Communications Tools to Reform, Reclaim and Revolutionize the Media
The SPIN Project is proud to announce the publication of our newest toolkit, Whose Media? Our Media! Strategic Communications Tools to Reform, Reclaim and Revolutionize the Media. Packed with tips, analyses and best practices, Whose Media? Our Media! shows activists how to employ the tools of strategic communications – planning, framing, messaging, and creative campaign tactics - to shape public opinion in favor of a democratic media system.
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New Tutorial: Broadcast Media and Spokesperson Skills
Broadcast media (television and radio) is still the news source that most people turn to for more comprehensive coverage about what's happening in their local communities, the nation and the world at large. Pew's 2006 survey found that 34% of respondents got their news from the cable news networks, 36% said radio and a whopping 54% said they got their news from local television. For reaching the biggest number of people in the shortest amount of time, you can't beat broadcast media. And being effective on broadcast media means being an effective spokesperson. Learn more about the world of broadcast media and being an effective spokesperson by downloading our latest tutorial.
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