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| Tutorial: Working With PR Consultants
Working with professional public relations consultants reflects a significant step up in the sophistication and media professionalism of non-profit organizations. This publication is designed to help those groups as they take their next steps in shaping public opinion through the media. |
| New Tutorial: Online Communications
One of the cruel ironies of nonprofit communications today is that, just as many organizations have begun to realize the importance of adopting a strategic approach to their communications work during the last five to ten years, the communications landscape itself has shifted radically beneath their feet.
In 1996, a mere ten years ago, the fax was state-of-the-art for press release distribution, newsletters required stamps, and only computer nerds knew what HTML meant. Today, of course, trying to work without Internet access is nearly unthinkable, especially in an area like communications, where ease of distribution and cheap bandwidth made possible by technology are revolutionizing the discipline.
But not to worry, the SPIN Project is on the case! For some insights into the brave new world of online communications and the resources to help you explore it, download our new tutorial. |
| 2006 SPIN Project Year In Review
2006 was a busy year for us, and as we look back on our accomplishments last year, we are filled with appreciation for the support you gave to make our work a success. It was also a year of exciting transition for The SPIN Project. Along the way, we maintained our emphasis on providing the best possible communications services to social justice organizations, serving more organizations in more ways than ever before. Read on to find out what we were up to in '06! |
| 2007 SPIN Project Editorial Calendar
An Editorial Calendar is one of the basics of creating an effective Communications Plan, and now is the time to start thinking about your communications efforts for the rest of 2007. The SPIN Project's 2007 Editorial Calendar (PDF Download) provides a list of events, holidays and other dates you can use as hooks for your pitches to reporters throughout the year. |
| The Aftermath of Hurricane Katrina
September 20th, 2005
There can be little doubt that both the sheer scale of the disaster, and the government's response to it, make Hurricane Katrina and its aftermath an issue of profound national importance. In light of this, we have undertaken several efforts to make sense of what occured, and to help those individuals and groups living and working in the affected areas. communities and our nation. More Information>> |
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