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American Opportunity: A Communications Toolkit

May 11th, 2006

The SPIN Project and and our partners at The Opportunity Agenda are proud to present our new publication, American Opportunity: A Communications Toolkit (PDF Download). Intended to help leaders and organizations strengthen their communications in ways that build broader and more lasting support for social justice in the United States, the toolkit introduces the Opportunity Frame—a communications approach, rooted in shared values, that we believe can greatly expand the constituency for positive social change. It includes case studies of campaigns that have successfully used elements of the Opportunity Frame and concrete tools to help organizations working for social change apply this approach to their own work.