SPIN Works! is the SPIN Project’s activist-friendly media guidebook. It’s full of tips, tactics and strategies that empower advocates with a vast array of skills for shaping public opinion on their issues through the press.

How do you create a realistic communications plan for your organization? What’s a message? What is framing, anyway? SPIN Works! helps progressives understand the media landscape and learn how to get their voices heard in the debates that shape our society. The book uses easy-to-understand language and provides concrete examples of media plans, press releases and other communications materials. It also offers case studies of social justice organizations and step-by-step guidelines for creating and sticking to a strategic communications plan.

Full of useful tips and compelling information, SPIN Works! is a must-read for anyone who ever wondered why reporters don’t return calls or respond to press releases. It’s also an especially useful guide for those who want to use communications effectively, but have no idea where to start.
If you'd like to order a copy of SPIN Works!, please visit the SPIN Store.

SPIN Works! A Media Guidebook for the Rest of Us

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